The holiday season can be a bit of a conundrum for small businesses. While many consumer-facing businesses often earn 50% of their annual revenue during Q4, the holiday season is also when many clients, businesses and employees take significant time off. This creates major hurdles for any service-based business leader hoping to make a huge holiday splash. In fact, many service-based small businesses brace themselves for a small downturn between Thanksgiving and New Year’s Day.
So how can you protect your business from a holiday lull — or, worse yet, an all-out slowdown? Here are five small business tips that can help keep your business on track.
1 - Set big holly, jolly goals
The place where this should manifest first is your marketing plan for Q4. There is a wealth of marketing tips for small businesses from Keap and other sources (many focused on the holiday season). Make use of them as you plan your approach to Q4, and you’ll be putting your company and staff in a position to succeed.
Not only is this a festive time — it’s a crucial one for your business. With your brand-spanking-new marketing plan in hand, think through ways you can rally your employees, including incentives and rewards for hitting important milestones with your client relationships
2 - Promo, promo, promo
While you consider ways to incentivize employees, you’ll also want to give your prospects and clients a reason to choose you over other companies during the noisy holiday season. Your audience is expecting deals (and often waiting for them), especially around Black Friday and Cyber Monday.
The question is: Have you tried running promotions in the past? Whether your business is new to the promo game or needs help dialing in your approach, a great resource is Keap’s Top 5 Holiday Promotions You Can Automate Today.
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